Privacy Policy

At Etheniq Aura, we value the trust you place in us and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit or make a purchase from [WEBSITE URL]. By accessing or using our website, you agree to the practices described in this policy.

Information We Collect

We collect information to provide a seamless, secure, and personalised shopping experience.

a) Personal Information

When you place an order or attempt to make a purchase, we may collect:

Full name
Billing and shipping address
Email address
Phone number
Payment details (processed securely via third-party gateways)
Order history and transaction details

This information is referred to as Order Information.

b) Device and Usage Information

When you browse our website, certain data is automatically collected, including:

IP address
Browser type and version
Device type and operating system
Time zone
Pages viewed, clicks, and navigation paths
Referring or exit URLs

This is referred to as Device Information.

How We Collect Information

Etheniq Aura uses industry-standard technologies to collect data:

Cookies: Small data files stored on your device to remember preferences and improve functionality
Log Files: Record website activity for analytics and security
Web Beacons, Pixels, and Tags: Track engagement and marketing effectiveness

You can manage or disable cookies through your browser settings. However, some features may not function properly if cookies are disabled.

How We Use Your Information

Processing and fulfilling orders
Managing payments and deliveries
Sending order confirmations, invoices, and service-related messages
Communicating updates, offers, or promotions (only if you have opted in)
Screening transactions for fraud or security risks
Improving website performance, design, and user experience
Analysing customer behaviour and shopping trends

Sharing of Information

We do not sell your personal data. However, we may share information with trusted third parties strictly to operate our business, including:

Payment gateway providers
Shipping and logistics partners
Website analytics and marketing platforms
IT infrastructure and hosting providers

These partners are contractually obligated to protect your data and use it only for authorised purposes.

We may also disclose information if required to comply with applicable laws, legal processes, or regulatory obligations.

Payment Methods and Promotional Variations

Payment method (credit card, debit card, UPI, net banking)
Tender type (prepaid, COD, gift cards, store credits)

All applicable offers and conditions will be clearly displayed during checkout. Customers are encouraged to review these details before completing a purchase.

Policy on Excessive Returns and Abuse

If three (3) consecutive orders are returned, Etheniq Aura reserves the right to refuse further return requests. Accounts showing unusually high return frequency may be reviewed.

In cases of confirmed return abuse, actions may include declining future transactions or temporarily/permanently closing the account. Genuine issues are encouraged to be discussed with Customer Support.

Third-Party Websites and Advertising

Our website may contain links or advertisements from third-party platforms. Etheniq Aura does not control and is not responsible for the privacy practices of these external websites. We advise reviewing their individual privacy policies before engaging with them.

Children’s Privacy

Etheniq Aura does not knowingly collect personal information from individuals under 13 years of age. If you believe a child has shared personal data with us, please contact [SUPPORT EMAIL ADDRESS], and we will promptly take appropriate action.

Data Retention

We retain personal information only for as long as necessary to fulfil orders, meet legal and regulatory requirements, and maintain business and accounting records. You may request deletion of your personal data, subject to legal obligations.

Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. While no online system is 100% secure, we continuously update our safeguards to maintain industry standards.

Updates to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in legal, operational, or regulatory requirements. The revised version will be posted on this page with an updated effective date.